Creative platform vs. Personal Brand

This article from Jay Clouse is a great reminder that we don't need to worry about our personal brand but simple to build a creative platform to share our work with our people:

...by calling it a creative platform instead of a personal brand, you can remove the grossness from it. It’s less about holding yourself up as a selfish, “look at me” type of person, and more about creating a reliable way to get in front of people in order to share your work.

I fell down the "personal brand" rabbit hole and this definitely feels more specific to what I wish to build.