Dead stories are like concept products.
Writing dead stories is an act of pretending and without the real constraint of having to publicly release the work, the writing goes dead.
In his post "Why Apple doesn’t do 'Concept Products'", Kontra says:
“Pretenders don’t quite understand that design is born of constraints. Real-life constraints, be they tangible or cognitive… Constraints have a wonderful way of focusing the mind on the fundamentals, whereas concept products often have the opposite affect.”
Kontra paraphrased Jobs right: Real artists ship.
Via: Daring Fireball