From Seth Godin’s blog today:

I reserve architect” to describe the intentional arrangement of design elements to get a certain result.”

That’s what story structure is: the intentional arrangement of elements to get a certain result. The certain result can be emotional, psychological, or intellectual. It can be created consciously or unconsciously but it serves to help your story.

It is not about formula. It is is about designing your story so that you create a certain result. It is a strategy.

At the end of Seth’s post, he says:

Architecture, for me anyway, involves intention, game theory, systems thinking and relentless testing and improvement. Fine with me if you want to call it design, just don’t forget to do it.”

Up next Bayles and Orland on Quality versus Quantity “The works of highest quality were all produced by the group being graded for quantity. It seems that while the “quantity” group was busily churning Flights of the Imagination Dead stories are like concept products. Writing dead stories is an act of pretending and without the real constraint of having to publicly release
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