Seth Godin recently asked two questions in a blog post: "Who's it for? What's it for?"
When writing, do you know who it's for?
It doesn't have to be an audience with a capital "A." It doesn't have to be for any audience; it can be for just you. But being aware of who you're writing it for can help focus it or take some of the weight of expectation off.
It's the same with knowing what's it for. It doesn't have to be high art, poetic or award-winning. Writing something entertaining and letting people feel the emotions they hoped to receive is worth it. Considering the question helps shape to achieve that result.
Simply asking can guide you in writing the story you want to tell.
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